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THE WORK

Dr. Erica Jordan-Thomas

This full-service visual campaign highlights themes of breaking barriers and celebrating black educator excellence through photography, video, and content to launch new offers and upcoming in-person events. Our team created visually stunning assets that encourages black educators to dream bigger and recognize their value as legacy builders. This Freedin Tour project not only highlights the significance of their contributions but also aims to inspire future generations to take their rightful seats at the table.

I just said: "Here's what I think I want to be true for us next year," and [Mecca] took it, and she ran with it. Every single detail from the black history to educators, our values, our branding, everything. She made it come to life.

- Dr. Erica Jordan-Thomas @e_jordanthomas

Amber Guyton

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Jance Chartae

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